It’s funny how ideas evolve.
As Devil’s Canyon approaches its 10th year of operation we have had amazing support from our community and have always tried to give back as much as we could to local schools, charities and noble causes.
We open our doors once a month to the public so we can meet our fans, hear their ideas, blush from their praise and ponder their criticisms. As the brewery continues to grow so does the number of fans that show up for Beer Friday. It can get crowded, what to do?
After much head scratching, night sweating and spreadsheet manipulating the only solution we could come up with that was viable was to raise our prices at Beer Friday. But it’s not about the money – it’s about crowd control. So how do we message that? How do we maintain our hometown philosophy but still present our fans with a great family and friends night out without looking greedy or aloof?
Well . . . You up the Karma ante. Introducing: Cheers! for Charity.
Starting at the April 29th, 2011 Beer Friday, $1.00 from each pint sold at the brewery will go to a (preferably local) charitable organization or non-profit group of our choosing.
We are extremely excited to get this program off the ground. Our hope is to expand it to other events, locations and possibly even other breweries. But for now, we’ll put our pennies where our pints are and lead the way.
Just like Devil’s Canyon brewery, the Cheers! for Charity program will adapt, adopt and improve as ideas evolve and the practical applications manifest themselves.
Keep an eye on our facebook and twitter accounts as we continue to develop the program and solicit future causes and ideas from our fans.
If you sell our products and would like to be a part of the program (a restaurant, pub, brewery, etc.) drop us a line and let’s talk: CFC@DevilsCanyon.com
Being your local brewery means more than just selling our products, it means setting the standards for local stewardship as well.
Raise a pint with us – and Cheers! for Charity
2012 Recipients
01- Peninsula Humane Society and SCPA
2011 Recipients
04 – Brian Stow Fund.
05 – Historic Union Cemetery Association of Redwood City
06 – Silicon Valley Chapter of the American Cancer Society
07 – San Mateo County History Museum
08 – The San Carlos Educational Foundation
09 – School Force
10 – Tree Media Foundation – Urban Roots
11 - The Shelter Network
12 – Second Harvest Food Bank of San Mateo and Santa Clara County
