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Beer Friday – May 25th Doors open at 6pm (5:30 for Beer Club Members)
GROWLER FILLS / REFILLS from 4-6pm! (No Growler Fills after 6pm Please)

Congratulations Facebook.

But we were IPA long before you were IPO

GLASSWARE 411 ON A MINOR 911

If you have a Devil’s Canyon glass from a previous Beer Friday – PLEASE remember to bring it Friday. If you have extras, please bring one for a friend.

We do have some on site but it is going to be a little tight. Thanks in advance for your understanding.

New Subscriber? Beer Friday Info!

Devil's Canyon Brewery is a brewery and is generally not open to the public. Our products are distributed in 34 (and growing) counties in California. Here's the current list of distributors. If someone forwarded you this email, please check out the website and join the mailing list.

On the last Friday of the month we open our doors to the public at 6pm (Beer Club Members: 5:30pm) and have 2 or 3 live bands. There is no cover charge. Your first drink of the night which includes a pint glass you keep is $10.00. (Bring it back to future events and Beer Fridays - Reduce, Reuse!). After you have a pint glass, drinks are $6.00 from 6pm-9pm, $5 from 9pm-11pm, and $6 from 11pm till close. Food, Root Beer and Water is also available.

$1.00 of every beer sale goes to our “Cheers! For Charity” program recipient for that month.

We are family friendly and you are welcome to bring your kids but please keep an eye on the little ones!

If you or an acquaintance own a bar, restaurant or establishment where our local award-winning beer and root beer isn’t served – talk to us! We’d love to do a tasting and see what styles fit best at your location.

Thank you for continuing to support the locations that carry our products!

Devil’s Canyon Brewery “Cheers! for Charity” Program

We have always had amazing support from our community and have always tried to give back as much as we could to local schools, charities and noble causes.

We open our doors once a month to the public so we can meet our fans, hear their ideas, blush from their praise and ponder their criticisms. As the brewery continues to grow so does the number of fans that show up for Beer Friday.  It can get crowded, what to do?

After much head scratching, night sweating and spreadsheet manipulating the only solution we could come up with that was viable was to raise our prices at Beer Friday. But it’s not about the money – it’s about crowd control. So how do we message that? How do we maintain our hometown philosophy but still present our fans with a great family and friends night out without looking greedy or aloof?

Well . . . You up the Karma ante. So we introduced a new program: Cheers! for Charity.

Since the April 2011 Beer Friday, $1.00 from each pint sold at the brewery started going to a (preferably local) charitable organization or non-profit group of our choosing.

This month’s donations will be going to
Create-A-Smile: Virgen Family Fire Fund
(Sponsored by Redwood City Firefighter's Association)

Create-A-Smile: Mission
Create-A-Smile is a foundation that gives back to the community, specifically to people who are victims of tragedy, violence, and misfortune and have little to no income. We particularly target helping children.

Create-A-Smile: Who We Serve
Today Create-A-Smile continues their mission of giving to the local community in which they serve and other communities in need.

About the Virgen Family Fire Fund

In the early morning hours of April 1, a tragic fire tore through a home in Pacifica. The unsuspecting family was caught off guard by the blaze that left two people fatally injured and several others hospitalized.

The event literally hits home for local firefighter Abel Virgen, because the victims of this blaze are his own family members. The house belonged to the family and sadly, Abel’s grandfather along with his 12 year old cousin, died in the fire. The 10 remaining family members have been displaced from their home indefinitely.

The survivors of this horrific event are now in need of staple items such as food, clothing and shelter. Redwood City Firefighters’ Create-a-Smile Foundation, a local non-profit, has established an account with the San Mateo Credit Union dedicated to helping the family with these items. (Full Story)

To learn more Create-A-Smile please visit: http://www.redwoodcity.org/fire/createasmile/

Raise a pint with us – and Cheers! for Charity

½ Gallon Reusable Growler Fills and Refills

We regularly do growler fills and refills every Friday from 4-6pm, Beer and Root Beer!

Looking for a gift that “keeps it local”? Look no further! (Paired with a T-Shirt, you’ve got a super gift pack!)

You can also call the brewery anytime and in most instances we can take care of your growler needs the same day.

Apart from being able to keep a couple different styles in your fridge, wouldn’t you much rather have someone bring a growler of beer or root beer to a social event instead of salad or meatloaf?

Please keep us in mind as your winter event calendar begins to fill up! Growlers make GREAT gifts!

CALL TO ACTION!

Where's the Best Place to Hear Live Music in Belmont?

Saw this over at the Belmont Patch Page:

“This week's Readers' Choice poll focuses on entertainment around the Peninsula, and in Belmont we decided to check out the live music scene.

Sometimes the iPod just doesn't cut it---tell us your favorite place to go for live music in Belmont.”

Please CLICK HERE and Vote!

There is no annoying registration, just choose “Devil’s Canyon Brewery” and “Vote” – it’s that quick, that easy!

Thanks!

Sonoma County Beer Fest! “The Good One”

We’ll be back in Sonoma County!

The Beerfest is a festive microbrew and food tasting extravaganza with more than 40 of Northern California's best microbreweries and some wonderful Sonoma County gourmet food purveyors.

Saturday June 2, 2012 is the 21st Annual Beerfest featuring over 40 different microbreweries and a vast assortment of gourmet food purveyors, making the event the premier North Bay beer and food event.

From 1pm to 5pm you will be served unlimited food and beer in your own commemorative Beerfest glass. There will be a raffle taking place where you can win prizes from the breweries like sweatshirts, brewery gift certificates, tours and tastings, and cases of beer!

Come meet and chat with many of the California Microbrewery Brewers, and pick their brains as you sample their brews.

More info and tickets available at: Beerfest Sonoma

Vertical Challenge Twilight Air Show 2012

Vertical Challenge Twilight allows visitors to experience the excitement of "Vertical Challenge" but in a much more intimate setting.

Friday Evening June 15, 6PM-9PM at Hiller Aviation Museum!

Sample beer from the top microbreweries in the Bay Area while enjoying a variety of gourmet food trucks and watching the best helicopter performers in the world.

Performing: Otto the Clown Helicopter with pyrotechnics, The Go Fast Jet Pack, The US Coast Guard SAR Demo and the Air Ship Ventures Zeppelin.

Details and Tickets at: http://www.hiller.org/vc-twilight.shtml

Sunset Celebration Weekend

Join us June 2-3rd in Menlo Park for Sunset Magazine’s Celebration weekend!

Fresh from the West

“This summer, Sunset will open its doors for our 15th annual Celebration Weekend.

Every year, more than 18,000 Sunset fans pay to tour our gardens and test kitchen; mingle with our writers and editors; attend how-to seminars on home, travel, food, and garden; create projects straight from the magazine; and enjoy fine food, wine, and shopping.

In 2012, Sunset will take the very Western idea of “freshness” and expand the theme to our various stages and features. We will highlight new and up-and-coming chefs, innovative home and garden ideas, undiscovered wine regions, and the latest in travel style and destination.”

Details and Tickets available at SunSet.com

Color Devil’s Canyon T-Shirts Available!

Looking for a gift that “keeps it local”? Look no further! (Paired with a growler, you’ve got a super gift pack!)

Ladies and Gentlemen – Weep with joy at the beauty that is the new Devil’s Canyon Brewery T-Shirt.

Now in Color

Both Men’s and Women’s styles are available in a range of sizes.

For the low cost of only $15 ($11 for Beer Club Members) you too can help spread the craft beer gospel and look damn good doing it.

Pick up yours any Friday from 4-6pm during growler fills or at Beer Friday from 6-11pm in the front office facing Harbor Blvd.

And we always love getting photos of you wear such a sensible selection.

You Can Take CalTrain to the Brewery!

For those of you who want to avoid driving all-together, the brewery is a 10 minute walk from the Belmont the CalTrain station!

 We encourage you to consider using public transportation whenever possible.

Be Smart, Be Safe!

http://www.caltrain.com/stations/belmontstation.html

Dock Sales – Kegged Beer for Your Home or Office

Did you know you can buy Growlers and Kegs of Root Beer and Beer directly from the brewery?

Just call the brewery! Can’t make a Friday Growler Fill? Just call the brewery! We are open Monday through Friday from 9am to 5pm.

We will get your full name & phone number, and schedule a pick-up time weekdays between 9:00am - 5:00pm.

All orders should be placed at least 24hr in advance so we can get your stuff together but we understand beer and root beer emergencies arise and are very accommodating – give us a ring. Pick up is at the front door facing Harbor Blvd.

No Kegerator? We have a limited number of jockey boxes and hand pumps as well as those ½ gallon refillable Growlers!  Check our current price list for . . .um. . .. well. . .. current prices!

Devil’s Canyon Group on Facebook 

 Simply Click Here and “Like” us.

We also have a “Like” window on the brewery’s homepage.

Last month we had 2787 fans – this month we are looking at 2854!

We post to our group page pretty regularly and enjoy the conversations we have with our customers.

Twitter Messages

Got a Twitter account? We send updates, announcements and real time reports via twitter!

 Follow us: “DevilsCanyon”

You can see our “tweets” on the front-page of the Devil’s Canyon website.

If you use @DevilsCanyon when you post to twitter, your comment will show up on the front page of our website too!

We also send out secret, timely messages using it.

Hello Southern California!

After signing with Alliance Beverage Partners (Craft) and Tres Hermanos, Devil’s Canyon’s Full Boar Scotch Ale, California Sunshine Rye IPA, Deadicated Amber Ale and Silicon Blonde are now available for sale to all ABC licensed establishments (Bars, Restaurants, Bottle Shops, etc.) in the six counties around Los Angeles.

All of our award-winning products are available in kegs. Full Boar Scotch Ale and California Sunshine Rye IPA is also available in 22oz bottles and next month; 4-Packs of 16oz. cans.

As the brewery passes another major milestone we want to pause a moment to thank our growing community of fans for their support. From consumers, to bloggers, to retailers and wholesalers – Thank You.

If you are a retail establishment and would like to order our products see our (growing) list of distributors here.

Here Come The PalmKegs!

Palm-Size Kegs. 16oz. Each. Handy 4-Packs.

Coming in June to a Location near you!

Beer Friday Bands and Caterer

Food will be for sale from Just Eat it!

Just Eat It specializes in natural, homemade, locally sourced fare.

This month's menu will feature BBQ pulled chicken sandwiches and vegan sliders! 

Music? We’ve got it covered!

6:00-8:00 - Phil Traina - website

Phil Traina has been around the bay area for over a decade playing pretty much every local venue. Phil has been mostly a songwriter and session musician recording in Nashville, LA, and the Bay Area.

After playing on numerous projects for other people he decided to take his own music and do something!

The perfect blend of Rock and Roll, Pop, Country and Folk.

8:30-11:00 - Pounders - Poundersband.com

POUNDERS are a rock/pop-punk power trio based out of San Jose, CA. Their style blends infectious melodies, catchy hooks, driving bass lines and snappy rhythms. POUNDERS has a unique range of tastes that influence their music, including rock, punk, metal, dance, and hip-hop.

The staple of the band is by far their live performance and the amazing energy they display to their audience. POUNDERS have taken the bay area music scene by storm and proudly wave the flag for the resurgence of rock and roll in California.

Don’t forget your Devil’s Canyon glass! See you Friday!

Best and Cheers!

Devil's Canyon Brewing Co.,
Belmont, California, USA
DevilsCanyonBrewery.com

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