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IMPORTANT NOTE: May Beer Friday Will Be One Week Early, May 21st-
*** PASS IT ON! ***
(We’re
Going to Strawberry: http://www.strawberrymusic.com
)
SECOND IMPORTANT
NOTE: Rain Tonight? Possible Hail? Flooding? HAH I SAY! HA!
Tonight is Beer
Friday. Doors open at 6pm (5:30 for Beer Club Members)

New Subscriber? Beer
Friday Info!
Devil's Canyon Brewery is a brewery
and is generally not open to the public. We sell our beer to bars and
restaurants up and down the peninsula. Here's the current list of locations.
If someone forwarded you this email, please check out the website and join the mailing
list.
On the last
Friday of the month we open our doors to the public at 6pm (Beer Club
Members: 5:30pm) and have 2 or 3 live bands. There is no cover charge. Your
first drink of the night is $8.00. You get to keep the Devil's Canyon pint glass
and bring it back to future events (Reduce, Reuse!). After that, drinks are
only $4.00. Food, Wine, Root Beer and Water is also available.
We are family
friendly but the brewery is not “kid-proof” so keep an eye on the little ones!
We can’t be held responsible if they get all Augustus Gloop’d Willy Wonka
style.
If you or
an acquaintance own a bar, restaurant
or somewhere that local award-winning beer and root beer isn’t being served –
talk to us! We’d love to do a tasting and see what styles fit best at your
location.
If you are
a local business that
may be able to use our beers and root beers in your recipes – we are very
interested in that as well. Ask us about our partnership program.
Thank you
for continuing to support the bars and restaurants that carry our products!
Our Website
It’s VERY
interactive. Take a look around. There is a calendar of events, a calendar of
locations running specials on our products, photos from events, tap locations
and more: www.DevilsCanyon.com
Dock Sales
Did you know
you can buy Growlers of Root Beer and Kegs of our Beer directly from the
brewery?
Just call the
brewery!
We will get your full name & phone
number, and schedule a pick-up time weekdays between 10am- 5:30pm.
All orders
should be placed at least 24hr in advance so we can get your stuff
together. Pick up is at the front door facing Harbor Blvd.
No Kegerator?
We have a limited number of jockey boxes and hand pumps as well as ½ gallon
refillable Growlers! Check our current price list for .
. .um. . .. well. . .. current prices!
Happy Hour Specials
Did you know that we have a
calendar listing off all the Devil’s Canyon Specific Happy Hour Specials?
Take a look
at http://www.devilscanyonbrewery.com/calendar/
for one near you!
If you have a
favorite watering hole that pours Devil’s Canyon and they don’t have a Devil’s
Canyon beer special ask them about it and then let us know!
We’ll try to
get one rolling for ya!
Devil’s Canyon Group
on Facebook
Simply Click Here and select "Become A Fan"
We
have also added a “Become a Friend” window on the brewery’s homepage.
Last
month we had 541 fans – this month we are looking at 675!
Very
Cool!
BFF!
Tap Locations and
Free Beer!
A map
with all of our customer locations is available here
Remember – a $15 receipt from any of the places our beer is served gets
you a free beer on Beer Friday!
Limit 2 for Beer Club
Members, 1 for non-Beer Club Members, See Daniel Curran for receipt
redemption.
Devil’s Canyon Online
Clothing and Stuff Store
Interested in
being the coolest person on your block?
Glad to help.
We have a shop at CafePress where you can
get Devil’s Canyon themed clothing. Everything from hats to sweatshirts!
We will not
mention that they make great holiday presents because its only October.
You can see
the shop right here.
If you have
suggestions for additional items feel free to let us know! CafePress@DevilsCanyon.com
Brewer’s Burp? – Well
Pardon Me!
This is
only going out to the Mailer Subscribers and Twitter Subscribers. The Uber Fans. The Deadicated Ones.
Beer Friday gets crowded. It’s a lot
of fun, but a lot of people know about it.
Do you know
what’s less predictable? Burps.
Never know
when one’s gonna come up - Kinda’ like our new Brewer’s Burp Parties.
Ya just never
know when we are going to twitter “BURP 03July, 6pm” or “BURP – Bring Your
Pool!” or something like that. However, you now know that it means we will be
open, informal and you better be ready for the unexpected even though,
technically, that is impossible – like giving 110%. But you get the idea. Watch
for BURP announcements.
Brew On Premise – Our Gear, Your Beer
What if you could
make your own beer on a professional brewing system, under the guidance of
award-winning brewers? You could tweak that special homebrew recipe, have a
company team-building event, or just meet up with your mates.
Devil’s
Canyon Brewery is the only location in the San Francisco Bay Area that still
have a Brew On Premise program!
During
the approx. 5 hour process under the guidance of an award-winning brewer, you
will make enough beer for a 13.2 gallon keg or about 5 cases of 22oz bottled
beers.
Make
it an event with friends and you can mix and match cases of your different
brews.
This
is a perfect activity for a unique twist on any type of event you might host.
BOPs
are extremely sought after and they fill up almost as soon as we announce them.
·
Your
best bet is to ensure you are on our Twitter feed. That is the first
place we will post a notification.
·
Secondly,
check the website and the brewery
calendar.
·
Lastly,
simply ask the BOP Coordinator when
the next one is!
If you have
a special need to use our brewing system we do occasionally run batches for
special group events. Please contact us with the
details of you idea!
Twitter Messages
Got a Twitter
account? More and more we are sending updates, announcements and real time
reports via twitter!
Follow
us: “DevilsCanyon”
You can see
our “tweets” on the front-page of the Devil’s Canyon website. We send out
secret, timely messages using it.
We also
have added 2 Twitter “Lists”
·
Click here
to see the twitter stream of our Customers that use Twitter
·
Click
here to see a list of all the Bay Area Breweries that are using
Twitter
Full Boar Scotch Ale
– Hopscotch Cheddar Cheese
·
In case you don’t
know . . .
·
Hopscotch
is a gold medal winning cheddar cheese from Fiscalini, soaked in Devil’s Canyon
Brewing Company’s award winning Full Boar Scotch Ale!
·
Immediately
after the cheddar has been milled, the milled curds are soaked in the Scotch
Ale for two hours. Then, the cheese is placed in molds and pressed for 18
hours. After pressing, the 40 pound blocks are weighed, vacuum sealed and boxed
for aging. The appearance is pleasing as the white cheddar is highlighted by
the dark beer surrounding each of the pressed curds. At 4 to 5 months the
flavor of the cheddar and the ale engage in a unique tasting experience, and
becomes more intense with further aging.
·
A
great cheese alone, it is also wonderful melted on pizza, burgers, quesadillas,
mac ‘n cheese, etc. We also recommend pairing Hopscotch Cheddar with Devil’s
Canyon’s Full Boar Scotch Ale, or any of their award winning beers.
·
Available
online from http://www.GreateerCheese.com/
, it has
come to our attention that Bianchini’s Market - good old fashioned service in the
heart of San Carlos - now has it as well!
·
(Bianchini’s
Twitter? http://twitter.com/Bianchinis)
·
What
are you waiting for? Get Moooo-ving! (Sorry.)
Scotch Ale, Lager and
Root Beer Cupcakes
We have partnered with Pastry a Go-Go,
a local San Mateo specialty bakery, and they have been
working our beer into several unique recipes. Owner Laura Mason makes all
of her desserts with premium quality ingredients that result in superior
quality and texture. We had her amazing treats at several Beer Friday’s now and
the response has been overwhelming!
We want to
remind you that you can order their delicious Devil’s Canyon Bakery offerings
through the website at http://pastryagogo.com
whenever the craving hits!
You can
follow the Pastry a Go-Go twitter feed at http://twitter.com/pastryagogo .
Beer
Cupcakes at Beer Friday? Check! Available to
order at anytime through PastryAGoGo.com? Doublecheck and Yum!
Tap
Tail Vinyl Stickers Now Available
Well this is exciting – several nights
spent at Tech Shop using
sophisticated computer stuff and a vinyl cutting machine has produced the first
ever available Devil’s Canyon bumper sticker-like tap tail laminate!
We
have had people ask us repeatedly about getting bumper stickers from the
brewery but we have never been able to figure out the best phrase or design to
put on one.
“Drink
Local Beer” or “Support Your Local Brewery” sounds great in a staff meeting.
It’s a different ball of wax when you get stopped for accidentally rolling a stop-sign
on a Saturday night.
The
answer came to use as we poured a nice frosty draught Root-Beer (now
available in refillable ½ gallon Growlers.)
The Tap Handle!
We
have a limited supply of sizes from 1” to 12” but we will be making more
so if you don’t get one this Beer Friday you can grab one anytime you stop by
to refill a growler or say hello.
Send
photos of your Tap Tail to TapTail@DevilsCanyon.com
- and here are the Tap
Tail Directions (PDF) for
your early perusal.
Tap Locations and
Free Beer!
A map
with all of our customer locations is available here
Remember – a $15 receipt from any of the places our beer is served gets
you a free beer on Beer Friday!
Limit 2 for Beer Club
Members, 1 for non-Beer Club Members, See Daniel Curran for receipt
redemption.
Beer Friday Bands And
Caterererer
Food
will be catered by 1st and Main Sports Lounge (www.FirstAndMainSportsLounge.com)
The Beer Friday Music
Is Courtesy Of . . .
Eleven Wails (www.elevenwails.com) from 6-8
Eleven Wails is
a Reggae / Rock / Ska / Pop band that plays a danceable blend of 50% Original
and 50% copy tunes done in our own style of reggae & ska infused rock.
The band
consists of seasoned versatile professionals, with the core of Tommy Steele on
vocals and guitar, Dave Roe on drums and vocals, and Hiroshi Murakami on bass.
We most often add a couple horn players, including Mike Parykaza on
trumpet and bone, Mike Luzzi on sax, and Tommy Tuesday
on alternate
trumpet.
The show is fun
and loose, with good audience rapport and excellent musicianship, including
some goofy antics and showmanship.

From 8:30 to 11 or so festivities will
be handled by the five-piece rock and roll band based somewhere between Redwood
City and San Carlos performing everything from Green-Eyed Lady to Purple Haze.
They call themselves . . . Knick Knack
Jones.
(They have a great
website with sound clips
here)
Best
and Cheers!
Devil's
Canyon Brewing Co.,
Belmont, California, USA
DevilsCanyonBrewery.com -
: DevilsCanyon
"What Kind Of Local
Beer Do You Have?"
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