Devil’s Canyon Brewery Embraces Community Micro-Loans
By Daniel Curran on Mar 17, 2010 in Call To Action | 0 Comments
We have been working on this for a while and completely, utterly stoked to make this announcement.
Got $25 or more and want to support the brewery while getting a VERY competitive interest rate on your money?
We just launched the “Community Financed” part of “Employee Owned. Self Distributed. Community Financed. Ethically Sound.”
As a small, employee-owned brewery we are taking our community focus to the next level through the use of Prosper.com to fund short-term financial needs. Here is a link to the loan: Successful Craft Brewery Expanding
Why should we pay major banks interest? Now we are paying YOU! Our Fans! Our Supporters! Our Neighbors and Friends!
Here is the problem we run into:
If we buy supplies in January we have to put up the cash immediately. We brew, ferment, filter and keg the beer which takes us up to February. In March we get the beer out to our customers and many of them are Net30 which means we won’t see our investment back until April!
So we have this constant float that stops us from buying additional kegs and equipment needed to expand production in order to keep up with the growing demand for our products.
Traditionally we have gone to banks in the Bay Area to get loans which we in turn repay in a few months. The problem is, the interest rates are less than outstanding and we think there’s a better way of doing business.
People constantly ask us how they can support the brewery, how can they become investors or partners, etc.
We think it makes all the sense in the world to take our short-term loan needs to the people and become the first Community-Financed Micro-Brewery!
What Is The Purpose of this Loan?
Kegs! Kegs! Kegs!
We have seen a 40% growth over last year in our beer sales. In addition to sending kegs out to bars and restaurants a lot of people have home kegerators now. The demand for our beer and root beer is higher than ever and we are at one of those points where we need a little boost financially to get additional kegs.
We don’t have 12k cash on hand so here we are! Invest as little as $25.00 or as much as you can – it’s your choice!
Our Employees are the First to Invest!
We lead by example.
The Brewery’s Vice President of Sales and Marketing’s Prosper username is “dancurranjr” (No Laughing at the photo – yes that what he looks like with short, blonde hair and no mustache.)
He will always be the first one to invest and put his personal money “on the line.”
What’s the Payoff?
Apart from a great return on a safe investment, (however little or large you may contribute), you are taking part in a larger movement towards sustainability.
You are supporting the local community and the tax revenue we generate for them.
You are supporting the families that make up the brewery staff.
You are supporting the businesses that support the brewery.
You are supporting an employee-owned company.
You are supporting a forward-thinking company.
You are supporting an ethical company.
You are supporting Craft Beer.
Other Related Posts:* Vote Devil’s Canyon “Best Micro-Brewery” in Silicon Valley
* Help Devils Canyon Win Best Brewery at IBF
* Devil’s Canyon Kicking Off 2nd Harvest Food Drive and Raffle
* Devil’s Canyon’s Website Makeover
* Devil’s Canyon Brewery Wins 2009 “People’s Choice” at San Francisco International Beer Festival








